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GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!
Because the name implies, this web site post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to enhance the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but instead to greatly help small enterprises recognize that GoDaddy’s site Builder isn’t the content administration system (CMS) that is right for reaching the salient online existence this is certainly therefore vital for small enterprises’ survival in this age that is highly competitive.
As always, during our analysis that is preliminary of client’s situation, we made a summary of conditions that required action. To mention a couple of, the robots.txt file wasn’t configured correctly, there have been two variations for the webpage plus one would have to be 301-redirected to the other, there clearly was no Schema.org implemented to markup our client’s company data, reviews and services and products, no map pointing towards the Bing+ regional listing ended up being embedded, etc.
We knew that the web site ended up being hosted on GoDaddy’s web site Builder, which we’d no experience with, so our idea would be to make an effort to perform the optimizations onto it if unsuccessful – move the internet site to WordPress and regular web hosting.
Everything we learned is the fact that while being the cheapest method to host an online site on GoDaddy (rendering it an incredibly cheap choice altogether), the internet site Builder didn’t permit you to perform just about any action that an everyday web web hosting will allow you to definitely. GoDaddy promote their tool while the most suitable choice with regards to their non-technical consumers – a very easy tool with 100per cent hassle-free setup and upkeep to produce your online business with a cushty fundamental site.
That is real (the “comfortable fundamental website” component could be argued), nonetheless it is actually just what a WordPress website hosted with regular web web web hosting services provides you with, too, except WordPress is nowhere near as restricting. The following is my advice to all or any small enterprises – don’t get intimidated by just how “technically demanding” it’s to put together a WordPress website and “undersell” your internet existence to a web page Builder web site. Also in case it is a small little more complex to put together and keep a WordPress website, even though you need to spend someone a hundred or so bucks to take action (that will be an entirely affordable cost for the task), it really is worthwhile over time. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also for the many modest consumers.
The essential shocking component about GoDaddy site Builder is you don’t already have usage of the FTP together with database. You are able to imagine the capabilities that are limited derive from this type of limitation. As an example, despite the fact that there was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the images folder is disallowed by default – how cool is that!), these are typically unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines for all of us but regrettably they responded that this is simply not something they help. The client rep stated straight that the goal of GoDaddy site Builder is always to assist basic users produce a website that is basic something similar to a small business card. So anything “too advanced level” will be impractical to implement – exact exact same applies to our recommendations to 301 redirect among the home pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the very least some SEO that is basic. Well, you’ll nevertheless:
- Write quality content that is high
- optimize your titles on pages
- optimize the going tags
- edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
- choose which pages become contained in the XML sitemap
- do minor HTML alterations in respect to text alignment, fonts and colors (please, remember that if you attempt to implement Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” characteristic just gets stripped away, making the code invalid – one other characteristics remain intact though)
That which we recommended to your customer would be to migrate their GoDaddy site Builder built web site to WordPress therefore we could implement all our Search Engine Optimization recommendations. The key concern he previously ended up being that keeping their internet site can be very difficult for him because he will have to learn to cope with WordPress. We chose to offer him a free of charge assessment to get their means around WordPress that will be by no means way more https://sitebuilderadvice.net tough to handle than GoDaddy Website Builder.
If you should be your small business owner and tend to be trying to find a good way generate and keep a webpage, we suggest you get web hosting from the well-reputed company and make use of WordPress being a CMS. Like that you are going to manage to fully use Search Engine Optimization guidelines with no restrictions.
Do any experience is had by you with GoDaddy Website Builder? Please, comment below!